“Somewhere and something magical, filled with hope and magic- like an oasis in the desert” that is our hope for Raya this year. After a surreal year, “The Oasis” brings to mind the idea of a place offering relief and peace from a period of dullness and difficulty. The collection symbolizes an abundance of hope; and our wish is to add cheer and joy to this year’s Raya celebrations amidst much uncertainty. This year, we are injecting some magical Arabian vibes, as we debut our second collaboration with The Walt Disney Company Malaysia.
Inspired by Disney’s animated classic film, Aladdin, the collection features bold prints for Raya, paying homage to the iconic Princess Jasmine. A free spirited and daring princess, she is a fiery beauty who stands up for what she believes in. With a mix of several influences including middle-eastern elements that are rich in color tones and textures, we created a collection that is intriguing with classic twist and feminine tailoring.
Mimpikita introduces a new take on the signature print pattern, fusing fantasy flair with empowered elegance, as a reference to Princess Jasmine’s bravery. The essence of design is a fine point of playful silhouettes, which we have combined floral paisley prints drenched exquisitely in a vivid palette.
Through this new collection, we want to convey a genuine sense of strength, intelligence, and self-determination. The Mimpikita Raya 21 collection highlights resilience in the midst of adversity. Regardless of the circumstances, we want everyone to treasure every second in our memories- once a moment has passed, it is gone forever. It is definitely a memorable year for us as we are launching a Mimpikita children’s collection ranging from 1 year old to 12 years old for the first time.
The collection is available online at https://mimpikita.com.my and our flagship store in Bangsar with a price range from RM199-RM529 for kids and adults.